The flex space challenge

Smart space optimization designed so everyone wins

Hosts license more.
Members use exactly what they need.

Hosts have underutilized space they can’t fully monetize. Members pay for space they can’t fully use. FlexHQ is designed to make space work better for both.

Fractional use maximizes spaceMore physical square footage licensed across members
One spaceShared by multiple member companies
One systemFor points, bookings, and facilities

So what’s the challenge?

Underused spaces. Oversized commitments.

Both sides are carrying the cost of a mismatch.

For hosts

Underutilized space

Vacant space keeps costing you.

Underleased spaces can sit unmonetized between tenants. A single-tenant sublease can be slow and all-or-nothing, while each new fit-out adds cost.

For members

Oversized commitment

You pay for the peak, even when it’s quiet.

A long lease can lock a team into a footprint that changes within a year. Coworking can flex, but may not feel like a dedicated company HQ.

The FlexHQ model

A space licensed once. Shared by many.

Each member pays for a defined slice, then uses monthly points to flex beyond it as needs change, subject to available capacity.

  1. 1List

    Host lists a space

    Existing or new furnished space becomes inventory that can be licensed to multiple member companies.

  2. 2License

    Members license a slice

    Each member’s monthly license converts to points for the team.

  3. 3Flex

    Teams flex

    Members use points to book available desks and offices when they need them, for individual work or team activities.

The value proposition

Hosts earn more. Members spend less.

For hosts · Landlords & sublandlords

More revenue potential from new and existing space.

  • License space across members, maximizing actual functional occupancy.
  • Open a new route to market for space that might otherwise sit vacant.
  • Potentially put existing furnished inventory to work without a new member fit-out.
Explore for hosts
For members · Companies that need space

More cost-effective space that flexes to meet your needs.

  • Choose a defined slice that flexes instead of leasing for worst-case headcount.
  • Flex daily from a single desk to potentially the full space.
  • Keep a dedicated, fully serviced HQ—not a patchwork of coworking passes.
Explore for members

Points make the space flexible

Membership becomes points. Points book the space.

A clear monthly balance gives teams a practical way to plan ahead and adapt when demand changes.

01Monthly balance

Your license, in points

A member’s license fee converts into a monthly points balance for the team to use across available bookable space.

02Fixed surge tiers

More choice across the week

Offices and workstations use more points on higher-demand days and fewer on quieter days, helping balance demand across the space.

03Shared spaces

Room to meet

Conference rooms, huddle rooms, and multipurpose spaces are reserved first come, first served, without using points.

Points required vary by space and demand tier. Availability is subject to the shared space’s capacity.

A member example

A smaller license. A wider range of use.

A member licenses the equivalent of 2,000 square feet and flexes daily access across a 10,000-square-foot space.

Daily footprint can flex

From a single desk to the full licensed space, using points and subject to availability.

Monthly cost tracks average use

Designed around the team’s average footprint rather than worst-case headcount.

5×the daily footprint a member can flex into, compared with the license held

Illustrative example; not a quote or guaranteed capacity.

Ready from day one

The essentials are already in place

Members move into a furnished, fully serviced space; hosts run facilities day to day.

Furnished space

Desks, offices, and shared areas are move-in ready.

Dedicated IT & Wi-Fi

Each member gets a dedicated IT closet and Wi-Fi access points, separate from other members for network security.

Reception & security

The host manages sign-in and security at a staffed reception and runs facilities day to day. Third-party FMs are an option.

Delegated bookings

Member admins book desks in the integrated system and can delegate booking rights to employees.

The market context

Flexible office demand is growing

Hybrid work, changing attendance, and the cost of holding vacant space are sharpening the case for more adaptable office models.

Global flexible office market size ($B)
43%Average global office utilization today.
~17%Projected annual growth of the flexible office market through 2035.

Sources: Custom Market Insights, Global Flexible Office Market (2026); XY Sense Workplace Utilization Index (2025).

Why this model, why now

Work has changed. The office can adapt.

Four shifts are creating room for a more flexible way to use office space.

01Work patterns

Hybrid is the baseline

Peak-day attendance, rather than five-day headcount, is a more useful planning lens.

02Vacancy

Hosts need new levers

Vacancy and refit costs make ways to use existing space more relevant.

03Infrastructure

Tools are ready

Occupancy sensors, calendar APIs, dedicated Wi-Fi, and points systems can support flexible operations.

04Market

Flex is growing

Demand is shifting toward usage-based, multi-tenant office models.

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More cost-effective space for members. More revenue for hosts.

One licensed space, shared by many—designed to make the economics work harder on both sides.

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